You see a surreal ad, a URL flashing inconspicuously at the end. This takes you to a website filled with textual clues to seemingly random philosophical documents and images that reference some period of the past. But… what does it all mean? First, you type one of the quotes into Google, which leads you to a link on Wikipedia. The wiki article is a book you remember reading in college — a book you still have stored away in your closet somewhere. It takes you about a half hour to find it, and when you do, its nuzzled next to your old art history textbook. While flipping through that textbook, you recognize some of the art pieces shown on the website. Finally, some pieces of the puzzle, but how do they relate? The search continues…

Now, what if we were to use methods like this to encourage learning in schools; essentially sending the kids on a treasure hunt for knowledge? Studies show that people are more inclined to learn knowledge when they are introduced to a concept, rather than slapped in the face with it. So, why not? Sounds like a hell of a lesson plan.